About Us

Sanober Azfar was the vision and passion of our creative director and founder, Sanober Azfar. Having an origin from the city of Bahawalpur, Sanober revived the cultural craftsmanship of the region and brought gotta work infused with contemporary yet ethnic cuts. The first studio was established in 2014 with the name Gotta Ralli. Over time, the brand evolved and took the name Sanober Azfar - more cultural and utopian techniques were used to craft the designs. Block printing to gotta work, embroideries to dabka work – all our designs are hand-worked with love. Currently, Sanober Azfar has a wide range of designs depicting the traditional and ethnic aura of Pakistani culture. Sanober has introduced stellar amalgamation of stunning hues, gota work, dabka, kora, and thread embroidered techniques that create our pieces one of a kind!


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